The packet
ATTA
- One grind for every home
- Milled months before you buy it
- No name. No date. No you.
Milled for you.
Nobody eats average.
Compose your flour, or let The Farmer compose it with you. We mill it the morning it reaches you, with your name on the pack.
Fresh
Milled the morning it ships
Personal
Your name on every pack
Honest
One ingredient list. Nothing added.
Local
Mumbai · Hyderabad · Bengaluru
The Packet
Same bag. Every body.
Flour is the one staple every Indian kitchen buys every month, and almost nobody chooses. The packet is built to be the same in every batch, for everyone, and to survive a warehouse.
Your flour
- Your grains, in your ratio
- Milled the morning it reaches you
- Your name, the mill date and the time, printed on the pack
The Person
You are not average.
Taste, body, family, season, a doctor's advice. A runner, a new mother, a teenager who hates "healthy rotis": one packet cannot serve them all.
Priya, 38
Softer rotis the kids will actually eat.
Their flour
Sunday Phulka
The softest first step.
₹84 /kgMake it mine
The Mix
Flour can be composed.
Wheat, millets and pulses, in proportions that suit you. Move one.
Signature blends
Shop everythingSix good places to start.
Add one in a tap, or open it in the Studio and make it yours.
Easy Evening
Light, the way dinner should be.
Rolls like a phulka · 6.6 g fibre, 6.4 g protein per 2 rotis
The Old Grain
What your grandmother ate, milled this morning.
Wheat-free, milled on shared equipment.
Bhakri style: pat, do not roll · 6.6 g fibre, 6.6 g protein per 2 rotis
Not sure yet? Try three.
Any three signature blends, 500 g each. Compare before you commit.
The Mill
Milled for you. Stamped with today.
Your order becomes a mill ticket overnight. In the morning we weigh each grain, mill it, pack it, and print your name and the mill date on the label.
Next milling
tomorrow morning
Weighed to your recipe
Milled on the stone
Fresh and warm
Packed and stamped
The Farmer
Not sure? Ask someone who knows grain.
The Farmer asks a few friendly questions and proposes a blend with reasons. It is an AI. It can be wrong, and it is not a doctor.
Four or five friendly questions. One blend, with reasons.
F
The Farmer
An AI that knows grain. Not a doctor.
The Farmer: Who is eating these rotis, and how many a day, roughly?
Visitor: Four of us. Kids are fussy, I want more fibre.
The Farmer: Then softness first, fibre second. Barley and oats add fibre quietly; sharbati keeps it rolling. Try First Light, and if the kids complain, we nudge it softer.
Proof, not adjectives
Everything we say, you can check.
The arithmetic
Every number you see is arithmetic: each grain's nutrition per 100 g, multiplied by its share in your blend, scaled to two rotis of 30 g flour each.
Where it grows
We publish each grain's origin once the batch is verified, on Our grains. Until then, we don't say.
On every pack
- The mill date on every pack
- Your name on every pack
- One ingredient list. Nothing added.
- Lab reports, published as they arrive
FSSAI licence number pending · Milled on shared equipment that also handles wheat (gluten), barley, oats and chickpea.
Delivery
Milled tomorrow morning. At your door the same day.
Order by 9 PM and we mill it the next morning. Choose a morning or evening slot.
Do we reach you?
Mumbai, Hyderabad and Bengaluru today. More cities soon.
The Journal
All articlesRead before you knead.
Kitchen
How to store fresh flour, and why it should not live in the tin for a year
Whole-grain flour keeps its germ and its oils. That is what makes it taste good, and why it needs a little care.
14 Oct 2026 · 2 min read
Kitchen
Ragi in rotis without the cracking: a dough guide
Ragi drinks water and has no gluten of its own. Here is how to get it into a soft, rollable roti.
12 Oct 2026 · 2 min read
Stories
Why your atta is the same as everyone's, and what to do about it
Packet atta is designed to be identical in every batch. That is a feature for a warehouse, not for your family.
10 Oct 2026 · 2 min read
Flour with your name on it.
Your flour is waiting to be named.
A letter every fortnight: grains, dough, numbers.